Helen Walsh becomes Marketing Director at Afin Bank

Walsh is promoted to the new role after just over a year with the bank

Helen Walsh has been promoted to Marketing Director at specialist mortgage lender and savings provider, Afin Bank.

Walsh joined Afin as Head of Marketing last year before it had received its licence and created the bank’s multi-channel go-live strategy for its launch in July this year, raising awareness of its mortgage and savings propositions to brokers and customers.

Joining Afin from Together Finance, where she was Head of Digital Marketing and CRM, Walsh has a huge amount of experience in financial services, including with Aldermore Bank and Premierline Direct insurance.

Walsh is responsible for all of Afin’s marketing activity, including online, broker channels and direct to the diaspora communities of people from overseas living and working in the UK, which is one of the bank’s core targets of underserved borrowers.

Walsh said: “Afin is a truly unique bank as we exist to help borrowers who would normally struggle to get a mortgage. A really important part of my job is to understand their needs and engage with them in a way that shows we’re here to help them get the mortgage they need and deserve.

“Having been part of the journey from building the brand from inception, through to launch, and now bringing it to life in the real world, it’s been incredibly rewarding to see how our vision is resonating with our target audiences.

“The journey so far has been exciting, and it’s been great working with so many talented and motivated people – from the senior executives and the Board, through to our vital broker partners and my own team. I’m looking forward to helping make Afin even more successful.”

Nicola Tunney, Chief Operating Officer for Afin Bank added: “This promotion is recognition of the great work Helen has done in such a short period of time to not only launch the bank but also tell people why it exists, helping to drive interest from mortgage borrowers and savers.”

Afin Bank was set up to help borrowers who are underserved by mainstream lenders because of their circumstances, including the self-employed, qualified professionals, high net worth borrowers and people from overseas living and working in the UK on a valid work visa.

For more information about Afin Bank visit www.afinbank.com follow it on LinkedIn and @AfinBankUK on X and Instagram.

ENDS

Contact Paul Beadle: email Paul.Beadle@afinbank.com or mobile 07801 105001

Notes to editors

Afin Bank was created to help some of the UK’s most underserved customers, such as people from overseas living and working in the UK on a valid work visa and borrowers like the self-employed, qualified professionals and high net worth customers.

It offers a range of residential and buy-to-let mortgages for properties in England and Wales, as well as FSCS protected savings accounts.

Afin Bank is backed by parent company WAICA Reinsurance Corporation Plc (WAICA Re), one of the largest reinsurance companies in Africa.

Banking can be complex, so we’re making it simple. Our mission is to cut out the complicated stuff to deliver simple products and service excellence to make banking effortless.

If you’re planning to buy a home or grow your savings, Afin Bank is here for you to achieve your goals. We provide a simple and secure banking experience to deliver real value that empowers you.