Sally Veitch appointed to the Board of Afin Bank

Veitch brings banking and retail experience to Independent Non-Executive Director role

Sally Veitch has joined the Board of specialist lender Afin Bank as an Independent Non-Executive Director (INED).

Veitch has a wealth of experience in financial services, including current Board positions with SME lender LHV Bank and mortgage provider Perenna. She previously had NED roles with Tipton & Coseley Building Society, Redwood Bank and Market Harborough Building Society.

She also brings retail expertise to her new role having spent over 13 years with Home Retail Group, the parent company of Sainsbury’s and Argos, including nearly four years as Finance Director for the Financial and Customer Services division.

Veitch said: “What attracted me to Afin is that it’s a unique proposition with a truly customer-focused approach, so it sits in the sweet spot of my experience in financial services and retail. At a time when digital has replaced real customer service in so many areas, it’s refreshing to join a business that has taken time to understand the needs of an important but underserved customer base.

“I really like the people at Afin as well and have enjoyed meeting them all. They are all so positive, have a can-do attitude and are really committed to our mission. I’m delighted to be joining the bank at such an exciting point in its journey.”

Katrina Arnold, Chair of Afin Bank added: “We are very lucky to have Sally on our Board because she brings unique experience of providing financial services in a retail setting. She knows the regulated environment, but she also understands how important it is to listen to the customer. Her insight and expertise will be invaluable to Afin.”

Afin Bank was set up to help borrowers who are underserved by mainstream lenders because of their circumstances, including the self-employed, qualified professionals, high net worth borrowers and people from overseas living and working in the UK on a valid work visa.

For more information about Afin Bank visit www.afinbank.com follow it on LinkedIn and @AfinBankUK on X and Instagram.

ENDS

Contact Paul Beadle: email Paul.Beadle@afinbank.com or mobile 07801 105001

Notes to editors

Afin Bank was created to help some of the UK’s most underserved customers, such as people from overseas living and working in the UK on a valid work visa and borrowers like the self-employed, qualified professionals and high net worth customers.

It offers a range of residential and buy-to-let mortgages for properties in England and Wales, as well as FSCS protected savings accounts.

Afin Bank is backed by parent company WAICA Reinsurance Corporation Plc (WAICA Re), one of the largest reinsurance companies in Africa.

Banking can be complex, so we’re making it simple. Our mission is to cut out the complicated stuff to deliver simple products and service excellence to make banking effortless.

If you’re planning to buy a home or grow your savings, Afin Bank is here for you to achieve your goals. We provide a simple and secure banking experience to deliver real value that empowers you.